El "Making of..." de un DVD

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The Making of The Butterfly Effect DVD
Part One of Twelve: The Kickoff.

June 29, 2004 -
Butterfly Effect screening
Fotokem
October 2003
Burbank, CA


About six people are sitting in a small screening room watching an early cut of The Butterfly Effect. Before all the hype and marketing kicks in, before the flashy premieres, before the posters, before the titles are even done on the film, we sit and watch Ashton Kutcher and Amy Smart navigate some of the scarier dark alleys and backroads of time travel. People are scribbling in their note pads. Ideas are flying around. The DVD production is well underway. The movie is still six months from theaters.

We've been covering DVD for the last 5 years here on IGN DVD. It has been incredibly fun and satisfying to watch the format "grow up" as it were as well as watching you, the reader, become more and more passionate about the format and the myriad offerings available on it. One of the things we decided to do last summer in celebration of the format was track a single DVD all the way through the production process, from idea stage all the way through final shrink-wrapped package. We called around a few studios but it was New Line Home Entertainment who came back with the most enthusiasm for the idea.

Since October of 2003, IGN's Editorial Director Steven Horn has been following the production of New Line Home Entertainment's The Butterfly Effect, starring Ashton Kutcher and Amy Smart. His access to the filmmakers, the studio, the DVD producers, and the process has been complete and unedited. We've seen multiple early screenings of the film before it hit theaters, talked to the directors, sat in on production meetings, attended commentary track recording sessions and re-mixing sessions, test-screened early copies, and talked to New Line executives and contractors. We have logged over 25 hours of interviews around the making of this DVD. Today, the first part of our 12-part series of The Making of the Butterfly Effect DVD begins. It begins with (ironically enough in a movie about time travel) Steven being late.

Strom Magallon Entertainment
Sherman Oaks, CA

I am late to my first meeting with the DVD Producers Dhani Lupsis, Raquel Maxwell, and Melanie Miller of The Thurber Group. We have agreed to meet at the offices of Strom Magallon, a production company headed by Directors Gregory Strom and Douglas Magallon. Their offices are comfortable and classic, free of the "style over substance" excesses of Hollywood. Yet, within this particular non-descript office is a team that has between them gathered a Clio, a "Best of Show" Addy, New York Film Festival nods, and a heap of NY and LA Art Director awards. Seasoned television watchers probably know their work as the creators of the famous Super Bowl Dirt Devil ad where Fred Astaire dances around with a Dirt Devil.

Today, we pack into an editing bay toward the back of the office, plop down on the couch and settle into conversation. Snippets of EPK and b-roll material wind through the machines, get marked up and talked about. The two documentaries Strom Magallon will be directing begin to take shape.

Thursday: Brainstorming the content with Strom Magallon and The Thurber Group.

Coming soon: Interviews with New Line Home Entertanment's Mike Mulvihill, The Butterfly Effect writing/directing team of Jonathan Mackeye Gruber and Eric Bress, star and producer Ashton Kutcher, in-depth with Melanie Miller, and much more. Along the way we'll here stories of broken cameras, what kind of beer was consumed at the commentary recording session, just how many copies of the DVD are made, and just what exactly are the steps necessary to create and promote an Infinifilm DVD.

-- Steven Horn

Fuente: IGN.com