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"EZ-D", este dvd se autodestruira en 3.., 2.. 1...
#1
Weno, se acuerdan del extinto divx???? (y no me refiero al codec que se fusilaron el nombre) que gracias al cielo murio por no convencer a la gente???

Pues ahora resulta que van a sacar a probar un nuevo DVD que solo se verá por 48 horas despues de sacarlo de se empaque.. y luego.. se autodestruira.. jejejejeje! estilo Bond....


Articulo de FlexPlay:

FLEXPLAY INTRODUCES "EZ-D", THE 48 HOUR DVD
EZ-D WILL FEATURE TITLES FROM BUENA VISTA HOME ENTERTAINMENT INCLUDING THE RECRUIT, THE HOT CHICK, 25TH HOUR, FRIDA & SIGNS

New York, New York, May 16, 2003; Flexplay Technologies, Inc, a privately held company based in New York, today announced that Buena Vista Home Entertainment Division of The Walt Disney Company (NYSE: DIS) will use its flexible play DVD technology to make movies available to consumers in test markets beginning this August. The introduction of this innovative product, branded "EZ-D", will include BVHE titles The Recruit, Rabbit Proof Fence, The Hot Chick, 25th Hour, Heaven, Equilibrium, Frida and Signs.

EZ-D will incorporate Flexplay's proprietary flexible play technology into a standard DVD. A Flexplay enabled DVD is similar to a conventional DVD, except that it has a 48 hour viewing window that begins when the disc is removed from its packaging. Consumers will then be able to enjoy the movie as many times as they wish during this time frame. After 48 hours of impeccable play, the DVD will no longer be readable by the DVD player and can then be recycled. A Flexplay enabled DVD works in all players, DVD drives and gaming systems designed to accept a standard DVD. GE Plastics, a division of GE (NYSE: GE), has been a key strategic collaborator in the advancement of Flexplay's proprietary technologies, developing a new patented Lexan resin co-polymer essential to the flexible play design.

EZ-D's goal is to expand the overall home entertainment market by appealing to consumers whose rental consumption has diminished due to the perceived inconvenience of the current rental process. EZ-D will give these consumers easy access to recently released titles in places they already shop and the opportunity to watch them at their convenience without worrying about returns, late fees or scratched discs. EZ-D offers retailers the opportunity to expand their existing DVD business; and for first time DVD retailers, easy entrée into the growing DVD category.

"We are thrilled that EZ-D discs containing Buena Vista Home Entertainment content will be available to consumers beginning in August," said Alan Blaustein, CEO of Flexplay. "We believe that EZ-D will become synonymous with Flexplay's innovative technology and that consumers and content providers will soon appreciate the convenience and ease that a Flexplay enabled EZ-D will offer."

Bob Chapek, President of Buena Vista Home Entertainment said, "We are very excited to be utilizing Flexplay's technology to introduce EZ-D. This is a great opportunity for us to test consumer receptiveness to this new product in a live market setting. We believe consumers will enjoy the benefits of EZ-D without the inconvenience of making extra trips, returning movies, and paying late fees."

Art LeBlanc, President of Flexplay noted, "This is a breakthrough in the DVD manufacturing process and the introduction of EZ-D represents a major technological achievement for the industry."

GE Plastics' new Lexan resin co-polymer used in the Flexplay DVD is an essential component of the flexible play technology and is a result of the company's two-year strategic development program with Flexplay. The new co-polymer represents a technical breakthrough for Lexan resin.

"Our strategic development efforts with Flexplay have resulted in yet another innovative product milestone for our Lexan resin," said John Dineen, Vice President and Global Lexan Business Leader for GE Plastics. "This is exciting new technology that can help revolutionize and expand the DVD marketplace. We are fully committed to maximizing this technology globally."

About Flexplay Technologies, Inc.
Flexplay Technologies has pioneered the flexible play DVD. A Flexplay enabled DVD is similar to a conventional DVD, except that it has a pre-set viewing window that begins when the disc is removed from its packaging. During this viewing window, the Flexplay DVD plays like a standard DVD, and offers the same great picture and sound that consumers expect from their DVDs. After this viewing window the disc will no longer be readable by the DVD player and can then be recycled. A Flexplay enabled DVD works in all players, DVD drives and gaming systems designed to accept a standard DVD.

Flexplay's patented technology allows content providers to seize new and powerful distribution opportunities that offer their consumers a greater level of convenience and control. A Flexplay enabled DVD can be used in a variety of industries and applications including: movies, music, video games, television programming, and software. Flexplay enabled DVDs are also suitable for a variety of promotional applications. For more information on Flexplay, please visit our Web site at <!-- w --><a class="postlink" href="http://www.flexplay.com">http://www.flexplay.com</a><!-- w -->.

About Buena Vista Home Entertainment
Buena Vista Home Entertainment, Inc., a recognized leader in the home entertainment industry, is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista videocassette and DVD product. Buena Vista Home Entertainment, Inc., is a subsidiary of the Walt Disney Company.

About GE Plastics
GE Plastics is a leading producer of engineering thermoplastics, with major production facilities worldwide. GE Plastics materials, including LEXAN polycarbonate, are used in a wide variety of applications such as CDs, automobile parts, computer housings, cookware, outdoor signage, cell phones, bullet resistant shielding and building materials. Through its LNP Engineering Plastics business, the company is a worldwide leader in the custom compounding of engineering thermoplastics. GE Plastics is also a global distributor of sheet, film, rod and tube products through GE Polymershapes and GE Structured Products. In 2003 GE Plastics is celebrating 50 years of innovation and the 50th Anniversary of LEXAN polycarbonate, discovered in 1953 by GE chemist Dr. Daniel W. Fox. The company's Web site is located at <!-- w --><a class="postlink" href="http://www.geplastics.com">http://www.geplastics.com</a><!-- w -->. For more information about LEXAN, visit <!-- w --><a class="postlink" href="http://www.gelexan.com">http://www.gelexan.com</a><!-- w -->.

LEXAN is a registered trademark of the General Electric Company.


que cosas no?? Confusedhock:
Quiza llegue a funcionar para las rentas en dvd, pues asi el consumidor se evita tener discos rayados, y siempre tiene un dvd nuevecito, y al cabo del termino de ("renta") de 48 horas pues simplemente lo tira y ya no tiene que devolverlo a la tienda... :wink:

La cosa rara es la reciclada... que? volver a la tienda donde lo adquiriste a reciclarlo??? :? pan con lo mismo...
O si te lo quedas chance se pueda usar para hacer un piso brillante estilo disco de los 70's.... :lol: :lol: :lol:
"OoohsiMamiYoMeAcuerdo" :multi:
aka Jerry. Desde Pejelandia para el mundo.
DVD's RequeteBienPincheChidotes!
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#2
El único uso práctico que se me ocurre por ahora es para fabricar los DVDs screener que se envian a los críticos de cine para premios como los Oscares y de esa forma se evitan tantas copias piratas que salen antes de la fecha de lanzamiento oficial.
Eliseo Soto.
You just fucked with the wrong mexican!
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#3
AUnque no lei el articulo completo, vi el anuncio en la tv. Quiza con esto decidan de una vez aniquilar a Block buster y todos los que se dedican a rentar videos en USA. No creo que funcione de la misma manera en otros paises.
Felicitaciones a Baidu, unico miembro del foro que lee todos los temas
HD DigitalBits Disney Club
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#4
Eliseo escribió:El único uso práctico que se me ocurre por ahora es para fabricar los DVDs screener que se envian a los críticos de cine para premios como los Oscares y de esa forma se evitan tantas copias piratas que salen antes de la fecha de lanzamiento oficial.

Ni para eso, solo bastan 30 minutos para poder pasar el contenido a un Disco Duro, y de ahí crear la copia pirata.
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#5
Estoy de acuerdo contigo Squall, pero de cualquier forma se reduciría en mucho la probabilidad de que ocurriera lo que planteo porque el DVD screener llegaría al crítico y lo saca totalmente nuevo de un empaque cerrado y lo ve y ya al poco tiempo después se destruye y de esta manera si alguien se lo roba o el mismo crítico lo presta y llega a manos equivocadas ya no pueden hacer nada.

La posibilidad que queda es que el mismo crítico sea un piratota y lo copie el mismo.
Eliseo Soto.
You just fucked with the wrong mexican!
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#6
Edmundo Lopez escribió:AUnque no lei el articulo completo, vi el anuncio en la tv. Quiza con esto decidan de una vez aniquilar a Block buster y todos los que se dedican a rentar videos en USA. No creo que funcione de la misma manera en otros paises.

Pero seria costeable?:

El tiempo de prestamo de discos es de 3 a 5 Dias, a un precio de 3 a 5 Dlls, el coste de estos DVD debe de estar por arriba de un Dolar, mas la caja de impresión son otro Dolar, los derechos de el filme y similares otro Dolar. Ademas que haces cuando el disco deje de funcionar, tirarlo? eso seria poco ambiental...

Cita:Estoy de acuerdo contigo Squall, pero de cualquier forma se reduciría en mucho la probabilidad de que ocurriera lo que planteo porque el DVD screener llegaría al crítico y lo saca totalmente nuevo de un empaque cerrado y lo ve y ya al poco tiempo después se destruye y de esta manera si alguien se lo roba o el mismo crítico lo presta y llega a manos equivocadas ya no pueden hacer nada.

Siempre y cuando no suceda como con las Dos Torres, cuya versión pirata estuvo disponible desde febrero, eso si fue una copia pirata muy pasada...
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#7
Precisamente para ver la respuesta del publico va a entrar a un testeo entre la población.. y seran ellos quienes digan la ultima palabra.. si les conviene o no...

Por eso preguntaba yo de que sirve regresar al lugar donde adquiriste para reciclarlo.. mejor lo usas como mosaico para pista de baile setentero...

En fin.. de que me preocupo.. yo prefiero comprar los dvd's que me gustan y verlos cuando quiera y que no me limiten nunca mi entretenimiento...
"OoohsiMamiYoMeAcuerdo" :multi:
aka Jerry. Desde Pejelandia para el mundo.
DVD's RequeteBienPincheChidotes!
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#8
Weno.. las ultimas pruebas del mercado indican que no va muy bien esta tecnica...
Para quienes quieran leerlo aqui les dejo la copia del articulo de VideoBussines (porque necesitarian registrarse de donde lo obtuve)... para los que no lo lean es pocas palabras es que los usuarios dicen: "Ohh esta padre.." y lo regresan al estante, pero nada mas, a algunos les parece un inconveniente y prefieren ir mejor al Blockbuster a rentar la pelicula. Los creadores dicen que la baja demanda se debe a los pocos titulos en existencia y el precio que tienen (6.99 dlls), asi que esperan tener más titulos y bajar los precios para que se vendan muchos mas.


OCT. 2 | AUSTIN, Texas--Metal helmets with wires snaking out of them encase the craniums of two men staring blankly into an audience.

A huge tape titled "Video Rental" is shoved into an ancient machine. Horrors! But, wait, a mysterious man--a guru? A sumo wrestler?--produces a shiny box and opens it to reveal: EZ-D. The announcer intones the mantra: "No late fees. No returns."
Thus goes the TV spot airing nightly during evening news programs here in Austin, one of four cities in which Buena Vista Home Entertainment is participating in a test of Flexplay Technologies' limited-play EZ-D discs.

With the education process in its early stages, retailers visited in the second week of EZ-D's availability said consumers appeared interested in the disposable discs but not ready to buy.
A Buena Vista spokesman declined to discuss the test except to say that the studio is "compiling and closely analyzing store data" and that it has always expected the test to be lengthy and thorough.

Although deep discounts on standard DVDs are common at a wide range of retail outlets, most of the EZ-D merchants surveyed in Austin were initially pricing the disposable DVDs at the $6.99 suggested retail price, rather than discounting to get closer to the price of a movie rental. Meanwhile, in-store positioning and merchandising varied widely.

One Papa John's Pizza outlet in Austin had the most unique offer, selling a large two-topping pizza with breadsticks and one EZ-D for $17.99. The discs also were available individually for $5.99 with any order at the Papa John's store. The "pizza and a movie" offer was cheerfully promoted both on the recording heard by customers calling the store and by the staff member that came online.

At a 7-Eleven convenience store in middle-class North Austin, a petite clerk was busy stocking the candy aisle. A rack of EZ-Ds near the cash register needed no refilling; only one had sold in the first week.

"Most of them look at it, say 'that's cool' and put it back," she said of customers. "My personal opinion and that of a lot of customers is that it's twice as expensive as renting and it doesn't last long."

At a Walgreen's drug store near the University of Texas, signs on the door promoted "Non-drowsy allergy relief" and "The 48-hour, no need to return DVD." Inside, however, the small rack of EZ-Ds was hidden in a low-traffic area between bottled water and unopened cases of T-shirts.

"It's a convenience thing, but you're paying for the convenience," said a store clerk. "For that price, I'd rather go to Blockbuster, because it's on my way home."

A staff member at Suncoast in Barton Creek Mall said he sees promise in the EZ-Ds. The discs rested on top of a soda cooler near where the clerk, sporting black earrings and spiked hair, fielded DVD questions from knowledgeable customers.

"It's a pretty cool concept," he said. "They mostly want to find out how it works. They're in awe of it."

Few customers are buying, however, in part, he believes, because of the limited EZ-D selection. Along with such recognizable titles as Frida, Signs and The Hot Chick are lesser-known films including Heaven and Equilibrium. According to sources, however, Buena Vista will release several new titles in a few weeks.

The Suncoast clerk said he's hopeful heavy TV advertising will drive more people to actually buy the EZ-Ds. "If it were $3.99, it would sell like crazy," he said.
"OoohsiMamiYoMeAcuerdo" :multi:
aka Jerry. Desde Pejelandia para el mundo.
DVD's RequeteBienPincheChidotes!
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